Luminati Roasters

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Project Brief : Building a Brand and packaging around Tea or Coffee. The theme chosen is ' The illuminati' which was a secret society that believed in rational thought and enlightened ideals. They used symbolism of the eye and triangle and communicated in ciphers in order to maintain their secrecy. Idea : A premium coffee brand based on the theme of the illuminati which uses the symbolism and adds a cipher element to the concept in the packaging. The variants differ in their roasts and are made out of grounding three different types of coffee beans. The flavors infused in the coffee remains a mystery to the consumer. The user can figure out the flavor as well as a secret message that continues through the three flavors by deciphering the symbols on the packaging.

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Luminati Roasters Portfolio
Luminati Roasters Portfolio
Luminati Roasters Portfolio
Luminati Roasters Portfolio
Luminati Roasters Portfolio
Luminati Roasters Portfolio
Luminati Roasters Portfolio
Luminati Roasters Portfolio

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Luminati Roasters Portfolio
Luminati Roasters Portfolio
Luminati Roasters Portfolio
Luminati Roasters Portfolio