Make Gangnam Your Style- Consumer Print Ad
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updated 1 year, 6 months ago
A consumer print ad for the travel blogging company, The Calm Chronicles. Theme: Adapting and using existing punchlines or a phrase. Gangnam Style is a world famous song written and sung by the famous Kpop artist PSY. The song represents the exquiste lifestyle led by the people living in Gangnam, Seoul, South Korea. The 'horse dance' is the signature step of the song. The poster was created around the information mentioned above.
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Other portfolios of Priya Iyengar
Seoul's Night Out and Thrifting like a Local in Seoul.
A series of consumer print ads and posters for a travel blogging company.
A series of integrated campaigns for the same travel blogging company emphasising the adaptation of sustainable travel worldwide.
Posters, 13 Google Ads, YouTube Ad, and Newspaper Ads for the travel blogging company called The Calm Chronicles.
It is a blog that informs about South Korea's best destinations. The topic is the night life of South Korea. This is was to inform the travelers to explore the streets of South Korea's capital, Seoul (Hongdae, Gangnam, Itaewon, and Myeongdong) in the night and the sustainable shopping like thrift stores availability.
Mascot Character Design and Outdoor Media
Mascot character design- Croissant.
Croissant is a French crescent- shaped roll made of sweet flaky, sweet dough, usually eaten for breakfast.
Mascot is any human, animal or object thought to bring luck or anything used to represent a group with a common public identity. Mascots are also use as fictional, representative spokesperson for consumer products.
The idea was more personal, based on my favorite food. I have built the mascot for a bakery called Bakery Montmarte.
Based on the mascot character design, I have also created certain outdoor ads.
Outdoor media is any kind of advertising that directly reaches consumers specifically when they are not home.
